1957 Corvette Part 2

Middle: Ad Touting the technological advances in the new fuel injected motor. Right: The ad department had some fun pointing out the fact that the supposedly performance ready Italian cars did not offer fuel injection. Notice the Ferrari-like competition peeking out jealously from underneath a car cover.

Above left: In the brochure Chevrolet found it necessary to remind buyers that the new Corvette featured roll up windows as opposed to the removable side curtains in the 1953 - '55 models. Middle: Racer Betty Skelton made the Corvette look even better. Right: Knock-off style wheel cover.

Below: Convertible Corvette with hardtop (bottom) and softtop (top). Buyers actually had a choice of either top as part of a Corvette purchase. If they wanted both, Option Code 419 was selected for an additional $215.20.

1957 Corvette interior, in person (above) and per the brochure (below). The seats may appear to be bucket style but were closer to a bench seat in practice. There was no lateral support and the seat back, which was mostly vertical, did not adjust. The comfort level was poor making long trips a challenge. The interior had changed little since the introduction of the 'vette in 1953; the tachometer was still in the center and the other gauges / controls were a long reach. The dashboard was essentially the same as used in other Chevrolet models.

Left: The Corvette had started to lose much of its fin area, making it ahead of the times when compared to Cadillac, whose fins would continue to grow until 1959. The bumper served as an exhaust outlet. Their other use was more decorative than functional as they provided no impact protection. Color: Aztec Copper.

Right: Fender mounted scoops are non-functional.