Tough Times For GM
But The Corvette Continues

Recent years may not have been easy for the Corvette, but they were much more difficult for parent company General Motors. They had been suffering huge corporate blows, including a 2009 Chapter 11 bankruptcy filing and the shedding of much storied brands including Pontiac, Saturn, Hummer and Oldsmobile.

Despite the turmoil, the Corvette continued. The economic problems of the era took it's toll on Corvette production, which was at a low of 12,194 in 2010. This is less than a third of the 2007 production of 40,561. Faith in the Corvette did not waiver and at a press conference on May 4, 2011, it was announced that GM would invest $131,000,000 in the Corvette plant in Bowling Green KY. Although sales were down, the Corvette was still profitable and had significant value for GM in terms of being a technological flagship and a halo car in the lineup. It was also confirmed that there would be a C7 Corvette in 2014.

Also new and nicely innovative, was the RPO PIN which allowed customers to select the VIN for their Corvette. There were restrictions and approval was necessary depending on availability. The idea was that an owner could arrange for a VIN of a currently owned Corvette to be on a newly purchased Corvette.

A new color, Carlisle Blue Metallic, was introduced in 2012. Also included were new Silver-painted Torque 2 wheels and Pearl White full-length racing stripes. This was a nod to the great Corvettes at Carlisle event held in August every year. The iconic gathering features over 5,000 Corvettes and events including an autocross, a swap meet of legendary size, dyno testing and a parade through downtown Carlisle PA.

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