Corvette Generations:
C1 C2 C3 C4 C5 C6 C7 C8
Corvette: Year by Year
1953 1954 1955 1956 1957 1958 1959 1960 1961 1962 19631964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974
1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985
1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
2019 2020 2021 2022 2023 2024 2025
Late C1 Corvette Marketing
Competing with the imports has been a constant theme for Corvette marketing starting with the early C1 models. Efforts in that direction have been a constant throughout the life of the Corvette and can be seen recently.
Here is a series of three ads featuring high end gatherings at which the Corvette fits in nicely. This ad is in front of the British Colonial House, Nassau a five star luxury hotel in the Bahamas. It first opened in 1901, and, after a fire, reopened in 1924.
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This iteration of the "Corvette Does America Proud" campaign is in front of the Palm Springs Racquet CLub which opened in 1934 and was a celebrity hangout for many years. It declined in the 1970s and was destroyed in a fire in 2014.
The third in the series, which promoted the 1958 Corvette that featured a new body style, was set in the Pebble Beach Concours d'Elegance.
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This brochure mailer for the 1958 features a (former) local landmark, the Northridge, CA train station. The site is now occupied by a lumber yard.
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"What Makes You Think It Burns Champagne?"
A constant theme for Corvette ads. The message was that Corvette ownership was a ticket to the good life. And it goes fast!
A constant theme for Corvette ads. The message was that Corvette ownership was a ticket to the good life. And it goes fast!
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